An enterprise AI operating system designed to augment capability, accelerate decision-making, and unlock organizational intelligence at scale.
Augment AI was built on a simple observation: the world's largest technology companies were racing to build AI infrastructure, while most enterprises were still struggling to operationalize it inside real business environments.
The gap wasn't in the models. It was in the orchestration, customization, workflows, and deployment flexibility required to make AI useful at enterprise scale.
The platform was designed to close that gap — giving enterprise teams the ability to deploy, customize, and scale AI across their operations without requiring an army of engineers.
Revenue expansion, market share, and customer acquisition — accelerated by AI-powered go-to-market tools built for the region's fastest-growing brands.
Streamlined processes and resource optimization through intelligent workflow automation — freeing knowledge workers for higher-value activities.
Technology leadership, organizational adaptability, and long-term competitive advantage through AI systems designed to evolve with the business.
An enterprise AI platform designed to address key enterprise needs — from orchestration and automation to go-to-market intelligence and conversational AI.
The foundation layer — orchestrating AI integration across the entire organization with flexible model support, cross-platform and vendor compatibility, and enterprise-grade security.
An AI-powered operating system for sales, marketing, and customer success — built around brand voice, content intelligence, and campaign performance.
A low-code automation engine for building complex, AI-enhanced workflows — connecting data, teams, and third-party systems without engineering overhead.
A no-code builder for deploying customized, data-trained conversational agents — across 90+ languages, with on-premises options for regulated environments.
Each product was purpose-built for a specific enterprise challenge, designed to work independently or as a unified stack.
The platform's foundation. Augment Core orchestrates AI integration across the enterprise — providing the infrastructure to embed intelligent capabilities into every business function, with flexible model support and data sovereignty built in from day one.
A modernized go-to-market engine. GTM OS combines AI-powered brand consistency, hyper-personalized content creation across 60+ formats, and real-time campaign intelligence — designed for marketing and sales teams operating at the scale of the region's largest brands.
An out-of-the-box conversational AI agent with advanced retrieval-augmented generation — available for custom deployment and deep integration across enterprise functions. Built for both commercial enterprises and regulated public sector environments.
An AI-powered automation engine with a drag-and-drop interface for building complex, multi-step workflows — without engineering dependency. Designed to break down silos and connect processes across the entire organization, from Marketing and Sales to Finance and HR.
Augment AI was an early enterprise AI venture focused on helping organizations deploy and operationalize AI across their digital and data environments. Co-founded by Ihsan Anabtawi in 2024, the company developed a flexible enterprise AI platform and secured backing from regional investors while engaging with leading enterprises and public sector initiatives across the Gulf region.
The venture was part of the early wave of enterprise AI platform innovation emerging from the Middle East, reflecting a broader belief in the region's long-term role in shaping the future of AI infrastructure and adoption.